• Marketing
  • Sunnyvale, CA, USA
  • Full Time


As a Product Marketing Manager at StorageCraft, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You will work with demand generation team to conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to our sales channel.

Why StorageCraft?

  • StorageCraft has unique technology with complementary solutions in data storage and data protection segment
  • Our marketing team prides itself on focusing on core revenue generating activities and arming our sales teams with training and content to ensure their success.


  • Develop product positioning and messaging that clearly differentiates your products in the market
  • Sales enablement communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation help develop the strategy and manage the marketing programs that drive demand for your products



  • 5+ years of software/appliance product marketing experience with at least 2 years experience in a field facing role.
  • Experience in data storage, data protection and/or cloud storage segments.
  • Bachelor's in technology and/or business
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Solid business acumen including a good sense of how a well-integrated Marketo and CRM systems can be utilized to improve business.
  • Able to meet deliverables and drive your work to completion within specified timelines.
  • Great communication skills both written and verbal.
  • Able to present ideas and solutions to many audiences including senior management.
  • Can work cross functionally in many areas without being constrained by your job function.
  • Demonstrated project management skills, excellent communication skills and be comfortable working in a fast-paced environment



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