StorageCraft
  • Marketing
  • Tampa, FL, USA
  • Full Time

Channel Marketing Manager

ROLE

The Channel Marketing Manager is instrumental in driving revenue through our partner program. This role will report to the Sr. Director of Channel Marketing and requires an experienced marketing professional with an understanding of channel marketing programs for all types of partners including managed service providers, traditional VARs, hybrid solution providers as well as our distribution and alliance partners. This role is directly responsible for MDF management, email campaigns, launch activities, events, sales promotions, partner communications, partner portal management, partner training, channel operations and enablement.

RESPONSIBILITIES

  • Design and implement channel marketing activities to drive growth via our channel partners
  • Execute and manage sales / marketing programs for key partners
  • Manage quarterly promotions for entire channel
  • Support the partner communications plan, sending communications on an ongoing basis
  • Manage all aspect of channel event participation from logistics to lead management
  • Maintain the Partner Portal all content, Partner qualification and onboarding and on-going management of the Program
  • Reporting - manage weekly updates on progress of Channel Marketing initiatives
  • Assist in the design and delivery of StorageCraft content for webinars, event breakouts, etc
  • Administer MDF program and measures results

QUALIFICATION AND EDUCATION REQUIREMENTS

  • Confident self-starter who works well with sales, channel marketing, marketing, and sales ops
  • Extreme sense of urgency, is creative under pressure and just gets the job done
  • Team oriented with a desire to win
  • Strong interpersonal skills and presentation skills
  • Ability to work in a fast-paced environment
  • A track record and experience in Marketing programs
  • Strong understanding of channel marketing, and overall marketing concepts
  • Strong understanding of different partner profiles and their associated "care-about's"
  • Strong writing skills
  • Salesforce and Marketo experience required
  • Some travel will be required (35%)
  • Bachelor's degree required

StorageCraft Technology Corporation is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

StorageCraft
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