StorageCraft
  • Marketing
  • Sunnyvale, CA, USA
  • Full Time

DESCRIPTION

The Lead Generation Specialist supports the Demand Generation program build-out and optimization, as well as drives a culture of shared best practices around StorageCraft use of marketing automation. This specific role focuses on serving as the primary administrator of the marketing automation platform and collaborating together with the Demand Generation team to ensure StorageCraft is optimizing its system usage, its lead-to-revenue processes and its analytical insight via marketing automation. This role plays an important role ensuring all the aspects of communications and nurturing programs are optimized and running well.

Why StorageCraft?

  • StorageCraft has unique technology with complementary solutions in data storage and data protection segment
  • This team is responsible for feeding a 100+ members in sales organization with a majority of the leads driven by inbound interest 
  • Our marketing team prides itself on focusing on core revenue generating activities and focused on connecting sales teams with the well qualified prospects for an unmatched selling experience

RESPONSIBILITIES

  • Responsible for overall system health including maintenance to reduce disruptions.
  • Admin the synchronization between Salesforce and Marketo
  • Maintain system metrics to track trends in usage and data integrity
  • Collaborate with Sales Operations in creating and managing workflows between Salesforce and Marketo (and other sources as necessary)
  • Design and provide user provisioning, data cleansing, report and dashboard design, user training, and documentation and marketing program support, within the Marketo system
  • Create lead capture forms and landing pages to support acquisition and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base
  • Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments, industries and roles
  • Document processes and procedures for all marketing workflows within Marketo, acting as the primary "power user" to cross-train and support other global marketing users on best-practice use of the system.
  • Understand how Marketo integrates with Salesforce as part of the overall lead management process, and manage and execute system deployment & integration projects for Marketo.
  • Monitor Marketo prospect database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.
  • Collaborating with Marketing and business units to analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness.

REQUIREMENTS

  • Minimum 2 years of experience using Marketo as a system administrator
  • Experience working with modern marketers centered on optimizing the demand generation process
  • Experience with creation of Marketo assets, programs and automations.
  • Comfortable with HTML emails and landing page layout in Marketo
  • Ability to create reports in Marketo and Salesforce.
  • Advanced MS Office and Salesforce skills
  • Demonstrated analytical skills and the ability to think outside of the box.
  • Solid business acumen including a good sense of how a well-integrated Marketo and CRM systems can be utilized to improve business.
  • Able to meet deliverables and drive your work to completion within specified timelines.
  • Great communication skills both written and verbal.
  • Able to present ideas and solutions to many audiences including senior management.
  • Can work cross functionally in many areas without being constrained by your job function.
  • Demonstrated project management skills, excellent communication skills and be comfortable working in a fast-paced environment

WHAT WE OFFER

  • Employer sponsored health insurance
  • 401(k) retirement plans
  • Flexible hours and vacation time
  • Lots of caffeine, soft drinks and snacks
  • Very collaborative and friendly environment to work for

 EOE/Minorities/Females/Vet/Disability

StorageCraft
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